Who couldnât use some great ad copy tips once in awhile?! Here are secrets shared by ad pros to use in your promotions online and off.1. DIGITAL IMAGES â Add images with your ad copy. Rule of thumb here is NOT âthe more the merrier.â So choose one or two of your best images. Donât [...]
The sad news for the book publishing industry is that book store sales are down. One of the biggest book publishers have recently reported that their book store sales are down by a whopping 10%! This is all scary news for publishers and most of them have already started evasive action against this down turn [...]
Authors, self publishers and book publishers can be very unhappy when they see boxes of books delivered from the printer, loaded onto pallets in their garage and not have any idea on how they’re going to sell them; don’t let this happen to you — be prepared. Self publishers need to have a good marketing [...]
It’s one thing to write a book, but an entirely different thing to write one that you know how to sell. With careful planning you can market, promote, and get (free) publicity (publicity is always free) on a limited budget; you can take the cheap and easy way. You may have the greatest book in [...]
If you’re a self publisher and don’t have a big budget you can market and promote your book on a shoestring, thousands have done it. Be careful about your promotion and marketing dollars and don’t plunge into unknown waters — test, test, and test some more. It’s one thing to write a book, but [...]
Many people believe that new age books are different from spiritual books, even though there are so many books available that are described as new age spiritual books. If we look at the terms new age and spiritual, we find similarities, where spiritual refers to soul or spirit and new age has been described as [...]
In this new age of the Internet, information is everywhere and people are hungry to find it. If they have a question about ANYTHING in life, they are apt to jump online, go to a search engine and trust whatever they find. So how do you compete among trillions of pages of Internet content? The [...]
What if self help books just help the self which creates your problems in the first place? I’ll get back to that in a moment. First I want to say that many such books certainly can be helpful. A book on how to speak in front of a crowd can help with that, for example, [...]
If you’ve written a ‘how to’ book you’ll find people are always seeking ‘how to’ information making your book easy to sell; in fact the most sought after items on the Internet are information products. Authors, self publishers and book publishers can be very unhappy when they see boxes of books delivered from the printer, [...]
Whether you’ve just published a book or have a book that isn’t selling, now is the time to get to it; start marketing today! Self publishers need to have a good marketing plan to sell books and should be written prior to writing your book and in place a year prior to publishing your book. [...]